MARS PETCARE
For the Mars Petcare brands IAMS and Sheba, I created a new visual playbook for use across social. This newly refined approach was used across all social platforms to engage and excite pet owners looking for balanced and nutritious food for their cats and dogs.
Agency: That Lot Role: SENIOR DESIGNER
OVERVIEW
As a dog owner I was very excited to created visual playbooks for both the IAMS and Sheba pet food brands. Working closely with the Mars Petcare team in the US I elevated the existing visual identity of both brands, creating a social first approach which ensured their content felt engaging.
